As a real estate professional, you’ve likely experienced a lull in your business at some point, leaving you wondering what you could be doing differently. The answer may be as simple as this: are you following up with your leads or are your converting these leads into clients?
According to industry research, it takes an average of 20 to 25 follow-ups to convert real estate lead into a client. This means that if you’re only reaching out to your leads once or twice, you’re likely leaving a lot of potential business on the table.
Some realtors may have concerns about being too persistent or invading their leads’ privacy. However, until the client explicitly tells you to stop following up, you should continue to make an effort to convert them. It’s not a matter of being invasive, it’s a matter of persistence and diligence in your work.
If you find that your leads are consistently unresponsive or uninterested, it may be a matter of timing. Consider changing up the time of day or day of the week that you reach out, and keep at it until you find the sweet spot.
So, to any new realtors out there struggling in today’s market, ask yourself: are you following up with your leads? If not, it’s time to start making an effort. That’s how you convert real estate leads into clients Keep in mind that it may take numerous follow-ups to convert a lead, and don’t give up until the client explicitly tells you to stop.
Remember, it’s not about invading their privacy or being a nuisance, it’s about being diligent and persistent in your efforts to grow your business.